The majority of recent iPhones include high-resolution cameras. The most recent versions feature greater resolution and better picture processors than ever and even have up to three lenses rather than the traditional single camera. You should pick the most recent model with the maximum megapixel camera available. But don’t stress even when you don’t really have the latest and most advanced technology; an iPhone can accomplish anything.
These devices all feature 24 megapixels or higher cameras, so they’ll give the image quality you’re looking for if you have an iPhone 7 or newer.
Types Of Product Photography
There is no such thing as one template that is suitable for all approaches to product photography. Product photographs, like the items and services offered by your e-commerce company, come in a range of designs and functions. Some are intended for regular usage, while others are one-of-a-kind and only utilized in exceptional circumstances. The following are some examples of different forms of product photography.
Individual shots
The individual shot is one of the most popular styles of product photography since it just has one product in the picture. These are frequently used in the catalog, poster graphics, and store websites to highlight particular goods that are not part of the entire collection.
Group shots
Group shots, which are commonly used for product bundles and sets, show off the breadth and variety of your items and provide the buyer a more full picture of what you have to promote. These photos are ideal for social media posts and commercials since they give customers a taste of your entire business instead of just a single product.
Lifestyle shots
Lifestyle shots, which are generally made with a model, as in this example by Salman Khan, he communicates the story behind his brand and product while also demonstrating how people may utilize them in their everyday lives.
While lifestyle images compliment individual images on your product detail page, they’re also great for social networking sites, emails, advertisements, and other visual platforms since they draw attention to your items and make them feel more genuine.
Scale shots
When purchasing online, one of the most prevalent problems is not being able to determine a product’s exact size. Whilst the size of a product may be included in the product description, product photographs might be deceptive.
However, by matching a product to other commonplace objects, you may assist your buyers to get a clearer notion of its real size.
Detailed shots
Detailed photos are useful for products with minor subtleties that need a close-up, such as jewelry and other smaller items. They assist illustrate certain product aspects that a typical snapshot would miss.
To get those tiny photos, this style of shooting frequently necessitates particular lighting and device-, such as a telephoto lens.
Packaging shots
Customers want seamless online shopping from beginning to end, including exploring the websites to purchasing products and collecting their purchases. Hence, even if you have a great product, if your display is lacking, your buyers may notice.
Packaging shots show not just the product as well as the package it comes in, whether it’s a carton, pouch, or label.
Things That You Need For Shoot
Stand or Tripod
Managing your camera is a crucial factor in establishing that your product’s photographs are clear and accurate. And the tripod is definitely worth the cost.
If you’re usually shooting little objects, a countertop or compact tripod would suffice. If you’re shooting larger objects, a bigger tripod or stand will be necessary. Ensure you choose an iPhone clipping connector and suitable.
Camera Apps
Selecting the correct ios app is a crucial step in the photography procedure. Usually, iPhones include a usable application, however, there are other applications that give the same kind of user options as a DSLR camera, which anyone can use to adapt your iPhone to your specific requirements. Such as,
- Camera+ 2
- InShot
- NoCrop
- VSCO
- ProCamera
- Lightroom
- Adobe Creative Cloud
Get Ready For Photography
It’s time to organize your studio and get it all in order once you’ve acquired your stuff.
Arrange The Set-up
You'll need three items to arrange your studio: a level platform, a simple backdrop, and a light.Select a smooth surface in an area large enough to accommodate your backdrop, products, and tripod/phone.Use a plain white or light backdrop that won't detract from the goods for best outcomes. A clean background is preferable since it fills in the area behind and under the object while also reflecting light.A pleasant alternative is a white smooth sheet, which may be found in any photographic shop. Bright blank paper or fabric could also work. To avoid having to trim it, ensure your backdrop is broader than your product and occupies the entire frame of the photograph.A countertop arrangement will suffice for minor items. You may make your own lighting canvas or buy a pro laser canopy.
For product photography, gentle, dispersed light is ideal. Whenever ambient light is present, it is the smoothest and most cost-effective to operate with. It’s better to use bright, diffused sunshine. Use a rebound card to mirror ambient daylight surrounding your product to fill in shades and produce even illumination on all corners.
You can use fluorescent lights if you’re filming in dark or in a location with little ambient daylight. When using a lighting system, it might be difficult to achieve the desired effects, but if you know you’ll be taking it this way, it’s highly advisable to purchase some light sources, such as light tents or softbox kits.
The Do’s and Don’ts
With everything in position, activate your preferred camera app and begin arranging the shot and adjusting the configurations.
Ensure your application is set to capture at the maximum possible resolution. Choose whether to shoot in JPEG or Unfiltered.
HDR photographs save more data than Jpegs, allowing you to deal with more data at the end. When you intend to retouch the images on your PC, this might be handy. If you’re short on data storage, bear in mind that they’re larger file formats that fill more space on your iPhone. JPEG is the framework for most iPhone images and is suitable for most applications, particularly if the images will be used largely on the internet.
DISCLAIMER: DO NOT USE THE DIGITAL ZOOM.
When using a phone camera, the image quality degrades as you zoom in. Instead, go near to the product with your phone or use a clip-on zoom or closeup lens.
Your device’s flashlight will never provide you with the quality you want. Get additional light from your other artificial lighting if you really need it. Enhance the brightness of ambient lighting, shift closer to the windows, and so on.
This isn’t the time to experiment with your camera app’s interesting filters. Keep these things as realistic as possible to ensure that the images accurately reflect the goods.
Operating The Camera
Keep the Grid and Level on so you may uniformly distribute your products in the middle. Manually emphasize your product by moving the cursor. Fix your gaze.
You can modify the white balance to match your lighting circumstances or select Auto white balance if you’re unsure. When you position the WB button on a white backdrop, AWB typically performs a fairly excellent job of “sensing” the perfect blend. There are apps or programs that automatically pick the ISO for you, or you can change it manually. If you maintain ISO below 800, your photographs will be hazy.
The camera can pick the exposure automatically but you must instruct where to look.
The camera may pick the exposures for you, so you must command where to look. Drop the exposure icon to the region you wish to illuminate for and wait for the software to adapt. If you’re not accustomed to DSLR functions, this is the best alternative.
You can also change the exposure manually by altering the camera sensor and using Exposure Adjustment +/- to enhance or decrease contrast. Make sure the exposure is locked.
Use the cordless control to capture your first shot once your setup is in order.
Check that your lights, framing, exposures, and positioning are all in order. Make any necessary edits and test photographs once you’re satisfied with the settings, then start shooting.
Snap as many pictures of products as you can to display as many specifics. Focus on essential details like texture using telescopic or macro lenses. Take shots on both the front and backside, the interior and exterior, the edges, and everything in between. You may keep your stand, backdrop, and lights in the same place and merely shift the product to ensure consistent light and composition in all of your shots.
Editing
Edit once you’ve taken all of the photographs you desire! All of the aforementioned mobile applications provide interactive edit facilities, allowing users to capture and edit in the very same application if desired. You could prefer one phone’s camera controls over another’s editing tools. Snapseed is one of the greatest mobile picture editing applications on the market, with simple-to-understand capabilities that everyone can use.
If you plan to edit in a different app than you shot in, you may need to export the photos to your camera roll first so you can import them to your editing app. You can use Snapseed, lightroom, adobe creative cloud for that purpose.
Conclusion
Here’s where you don’t want to go too crazy. The objective is to make the product stand out and appear as excellent as feasible, but the photo must still be a true reflection of the product. Filtering, frames, colors, and saturation are all examples of artistic flair to avoid.
When you’ve completed altering your initial pictures, you may store the options previously used as a ‘default setting,’ which will allow you to reapply the same modifications to the rest of the photographs in the group. While generating a preset reduces work, make careful to examine each shot separately after implementing the preset to see if any minor tweaks are required. Presets are useful, but they don’t always fit everyone.
