Marketing strategies are constantly evolving and are operating at a more practical level. With the development of digitalization and internet dependency, the marketing policy for photography has taken a new form.
You must’ve heard about the efficiency of email marketing for professional photography. Sending a well-organized email can help you convert people into customers. A planned email marketing strategy can boost your sales in a very short time and get you more clients than ever.
Although email is a strong tool for marketing, if you can put together words with a soft but professional tone, it will effectively capture a massive number of clients.
So now, With market analysis, we’ve come up with some proven ways of email marketing for photographers that can lead you to the destination quicker. We will discuss where to start or organize emails and which strategies attract more clients.
You have reached precisely the right place. Here, we’ll discuss some essential tips and strategies for marketing emails for photographers.
Every marketing strategy has some positive insights. So does email marketing. Readers who have come here to enrich their knowledge of email marketing are obviously thinking about boosting their business. Although, You already know that an email marketing strategy can bring benefits to your photography career, as we’re going to be talking about a lot of different aspects of email marketing, why not start by listing the benefits you’ll get from it?
- You can personalize content for different types of audiences.
- Email marketing doesn't need a higher budget to reach your target customer.
- It works so well to get brand recognition.
- Helps to recognize potential clients.
- Enables you to measure the conversion rate easily.
- Consistent connection with the clients helps to get a number of loyal clients.
- You can reach the right people at the right times.
- Email marketing is an effective strategy to show that you care for the clients.
- It helps you stand out from the competition.
- You can easily generate traffic for your website.
How to Bring Perfection to Your Photography Email
Professional tips to expand business possibilities for photographers:
Make Engaging content.
Maintain a database with the subscribers' list
Offer something your clients like.
Create an eye-catching subject line.
Create attractive emails.
Avoid spam boxes.
Build a cordial relationship.
Pick the best time.
Organize your clients' data.
Let’s not waste any time and get to the point. These tips are proven to boost your photography business exponentially.
Create Engaging Content
You already have potential customers. You don’t need to be very talented to write engaging and exciting content to capture these prospects. Think about what type of content they may expect from you. Give them all of the options that might entice them to buy.
- Include some of the best work you’ve done in your entire photography profession. Try to get some variations here.
- Mention your achievements as a photographer. These can be any award or reward.
- Suggest informative things that your clients would be interested in getting. Give them ideas about posing, attire, and house decorations.
- Ensure you are available anytime they look for a professional photographer.
Maintain a Database with the Subscribers’ List
You may have previous clients who may want to sign up for your photography newsletter, depending on the possibility of hiring you for their future photography needs on any different occasion.
Remember, having a friendly relationship with the clients is considered a vital component of any marketing strategy. So, never send an email to a large group of people who will most likely be irritated by your intrusion.
Call the clients first, with a proper introduction, and ask them if they are willing to sign up for a newsletter. Add a subscribe button to the website when you have a final count of the customers who has assured you to sign up for your website newsletter. Remember one thing: your subscribers should be the first ones to know about any of your promotional offers.
You can also give incentives to those visiting the website to subscribe to the newsletter.
Give the clients a reason to subscribe to the newsletter. Offer them something they may like. Come up with a few ideas to give them as a reward for providing the email address.
Some examples of lead magnets include:
- A discount coupon
- A small photo frame or free products.
- Wedding couple diaries
- A resource guide for clothing for various occasions.
- A free video shoot for the next program
Create an Eye-Catching Subject Line
A subject line sometimes plays the most crucial part in grabbing your clients’ attention. It has a massive impact on your email marketing efforts.
- Make it simple and use some attractive words.
- Try to finish it within 50 or 60 characters. This enables your clients to read the complete subject line from the notification or inbox heading.
- Stick to the reader’s interest.
Create Attractive Emails
Get your clients to open the mail with a good subject line. An attractive email can result in someone visiting the website.
Here are a few things you should keep in mind while writing an email:
- Keep the mail short and straightforward, but it should be attractive. It needs to be readable within a few seconds.
- Don’t use long sentences or complex words in the email.
- Attach a call to action text that is strong and clear.
Here, we’ve attached three different types of photographer’s email marketing templates to give you some practical ideas.
Template 1: Responsive Email Template for Special Events
Hey (First Name),
(Name) here with (Company name).
Are you planning a special event? We will make your day a part of history. Experience the loving moments of the special day anytime throughout your whole life. We’d love to capture happy moments of your special occasion.
So, I thought it would be nice to connect and spread happiness.
Template 2: Travel Photography Email Template
Hey (First Name),
(Name) here with (Company name).
This time make your holidays special than ever with our special offers.We are always ready to capture the best moments of your adventurous travels. Here are some pictures from our previous trips, hope you’d like the album and connect with us to keep your best time memorable.
We will be waiting to hear from you.
Template 3:Wedding Inquiry Email Template
Hey (First Name),
(Name) here with (Company name).
Thanks for reaching me for your precious day. I’m available for your wedding on (date). I’d love to schedule an appointment to talk more about your program details. Can we schedule a time for a little chit-chat on the phone?
Weddings are a very special occasion, a quick phone call can give us unique and amazing ideas to organize the event.
Here are some great dates and times, have a glance and tell me what you think.
Avoid Spam Boxes
Spam boxes are where the majority of efforts die. You have to reach the subscribers anyway. You do not want to get lost after putting together your time and effort to make a proper marketing strategy.
These steps will help you avoid the spam box:
- Inform them about your content types. Also, add a schedule about how often you’ll be sending it. They should know these things before subscribing.
- Ask them to add you to their contact list after subscribing.
- Avoid spam texts like “Free”, “100%”, “Click here”, “Get”, “Get it now”, “Limited time” etc.
- Prioritize the clients’ choices. Add a visible unsubscribe button in your email.
Build a Cordial Relationship
Signing up for your newsletter should be an outstanding achievement for your business. Put extra effort into the subscriber list. Inform them about the offers and special activities. Also, keep data about their special days. Wish them along with special offers to celebrate their day.
A good customer relationship can bring you many references for your photography business. You can come up with different and unique ideas which will help you build a very cordial relationship with the clients.
Pick the Best Time
There are some seasons for photographers. For example, Valentine’s Day, Christmas, wedding seasons, etc. Pick the best time for sending the mail. Send them an offer coupon to celebrate the special occasions. Send one message a month to be remembered for your regular mailing schedule. Never let the client forget you.
Organize Your Clients’ Data
After you’ve built strong communication with your clients and maintained a proper database including their details, it’s now time to categorize your clients. Organize them according to their details. Try to find more details about their age, gender, preference, location, and if you need any other things, let them know. This will help you in your photography career in the long run.
Email Address Checklist for Your Photography Organization
A well-recognized email address is an integral part of any industry. Here is the checklist you should follow before creating a professional email address:
- A Gmail account is a must.
- Use your official domain name or a suitable variant that includes a name or anything else that doesn’t fit.
- Secure spam blocking.
- Maintain 30 GB of space for each user.
- Up to 30 email aliases need maintaining
- Use the Gmail app.
- The mail account has to be able to sync with your Outlook account.
- Get access to multiple apps, such as Google Calendar, Google Hangouts for video chat and voice calls, Google Drive, and many more.
- 7 days, 24 hours of effortless support.
A good part about signing up for a Google Apps account is that you’ll get a free 1-month trial period for the first time. After a month, it’s $6 per month. Subscribing for a year at once can save you some money too.
Signatures You Should Add to Your Emails
Add some signatures to your email. This will help you keep in touch with the clients and encourage them to return to you again. Your email URL, phone number, and links should be added, maintaining specific rules.
Here’s a brief discussion about necessary signatures for sales-boosting:
Portfolio and Album Links
Add a link to your portfolio and another to your photo albums. These two files may be necessary for your clients at times.
If you have a separate blog, then add both the blog link and the website link in your signature.
A separate blog may have a different domain, a different name, and a personalized look.
Adding them will help the clients get to know more about your business.
Social Media Links
It’s good if you attach your main profile link, including your social media links, in the signature. Don’t make a long list of your social media profiles. Choose the preferable ones, a maximum of 2 or 3 links that look decent in your email signature.
Attach the Logo and Icons
Logos and icons can improve the quality and personalization of your email. A recognizable logo can help your clients differentiate you from others. Make a small-sized picture of 10 to 12 kb in a GIF, PNG, or JPG file format.
For attaching a logo or icon, it’s better to skip doing it yourself and hire a professional to make it for your organization.
The great thing is that you can advertise your events and work through the signatures. There are lots of options here. If you have any personal workshops or are thinking about organizing an event, publishing a book, or photographing a magazine, attach the link without thinking twice. Make the best use of your strategies and efforts.
Add Legal Information and a Disclaimer.
This part is underrated in most of the sectors. But when you are running a legal business, assure the clients that it will not disobey any of your country’s laws.
Check the privacy laws and rules, and regulations for any existing business before using it as a signature.
Mistakes to Avoid
At times, we make some silly mistakes that can easily kill our email marketing conversion ratio. As, you will always want to make sure that you are doing it properly and accurately, knowing what things to avoid in email marketing is necessary. So let’s dive right in.
1. Don't forget to welcome a new subscriber to your email list. Set an auto-welcome email that also introduces the readers to your business.
2. Do you have a CTA on your website? If not, add this option ASAP. Your CTA has to be clear and nice-looking so that it fosters curiosity.
3. Don't ever underestimate your audience and readers' expectations. Get to know what they want from your business and always meet their needs.
4. Avoid using language that is overly formal or sales-oriented.
5. The subject line hooks up most of the viewers. Don't use poor subject lines.
6. Letting the readers reply will probably lead them to another organization where they seem to get more personalized service.
7. Don't completely rely on images to grab attention.
8. Don't forget to send out special offers on different occasions.
Email marketing is one of the most cost-effective ways to promote your photography business, whether your goal is to build an authentic market for your organization. We’ve developed these tips and template ideas with in-depth market analysis and extensive research. Therefore, following them can attract a massive audience for your photography business.
Make proper use of every tip and strategy mentioned above. These strategies can give you a long-term market reach for your business, not only for an instant result.